Marcelo Calçado

Coca-cola

Case / B2B App

Overview

This project consisted of designing a digital platform for Coca-Cola sales representatives serving Bars, Bakeries, Wineries, and Restaurants (POS – Point of Sale).

Sales representatives follow a predefined daily route and use the app to access their itinerary, along with key commercial indicators for each POS, such as purchase frequency, last order date, and sales targets, supporting data-driven decisions during visits.


Upon arrival, the representative performs a Check-In, reviews pending tasks, and creates a sales order through an intuitive product catalog flow. During checkout, elements such as total order value, discounts, delivery date, and payment method are defined. After completing the visit, they perform a Check-Out and proceed to the next POS.


This case study was developed as part of a technical recruitment challenge. The focus was on structuring workflows, usability, and operational efficiency within a realistic field sales context. The layouts were intentionally designed in low fidelity to prioritize flow validation, interaction logic, and business alignment. The solution successfully secured the position.

Temporary Style Guide

Some wireframe screens

Some flow screens