Challenge
Hashtag began with a promising idea of becoming a major supplier of beauty products. Associates needed a platform where they could manage inventory, place new orders, handle clients, and many other features. The challenge was to create a solution that centralized all these resources in a way that users have the freedom to operate their sales with agility.Steve Teeple (better known as Teeps) is a digital artist currently residing in the city of Los Angeles, CA where he dreams of vast 3D worlds and mind bending characters.
Solution
I started the process, understanding what this challenge was, and researching competitors in the segment. Since the client didn’t have a customer database, the research was conducted through extensive conversations with the stakeholder and product owner to manage expectations. With a lot of dedication, we managed to understand what the product would need. And that’s how I moved on to ideation and wireframes after digesting all the data from the general research. The next steps involved more research, validations, high-fidelity layout, and finally, handoff to the developers.
